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PH PAVILION DRAWS MORE THAN 40,000 VISITORS IN FIRST WEEK: DOT CHIEF HAILS COUNTRY’S TRIUMPHANT DEBUT AT EXPO 2025 OSAKA
OSAKA, JAPAN – The Philippine Pavilion at Expo 2025 Osaka continues to captivate the world, drawing in an impressive 40,252 visitors in the first nine days since opening to the public on April 13. Department of Tourism (DOT) Secretary Christina Garcia Frasco describes this overwhelming turnout as an affirmation to the global curiosity, admiration, and connection the Pavilion has sparked among international guests, with many calling it one of the “must-see experiences” at the Expo.
“This is more than an exhibition. It is a movement of culture, connection, and creativity that brings the Philippines to the world stage in a way we have never seen before,” the Tourism Chief said. “The remarkable turnout of 40,252 visitors in just nine days is a resounding affirmation of the strength of our story, the power of our people, and the beauty of our culture. It is a triumphant debut for the Philippines, and a proud moment for all Filipinos.”
In its second day, the Philippine Pavilion welcomed one of its first distinguished guests—Her Excellency Sheikha Al Mayassa bint Hamad Al Thani, Chairperson of Qatar Museums, who toured the entire exhibit. She included the Pavilion in her itinerary based on numerous glowing reviews and her deep connection to the Filipino community in Qatar. The Sheikha expressed admiration for the Pavilion’s design and storytelling, spending considerable time appreciating the scrims and even expressed interest in commissioning a similar piece, noting how the fusion of tradition and technology resonated with her.
Anchored on the theme “Nature, Culture, and Community: Woven Together for a Better Future,” the Pavilion has quickly established itself as a symbol of Filipino ingenuity, creativity, and passion. From its breathtaking façade of 212 handwoven fabrics representing the diverse regions of the Philippines, to its immersive, tech-powered storytelling installations—every element of the Pavilion offers a journey into the soul of the Filipino people.
The Pavilion’s multisensory experience continues to instill a deep impression on guests—blending traditional craftsmanship with innovation through an animated mix of light, sound, and motion. Its centerpiece, “Dancing with Nature,” transforms visitors into living elements of the natural world, while daily live performances by Cultural Center of the Philippines’ artists bring warmth, rhythm, and authenticity to every moment.
“The TPB team is working tirelessly to welcome guests and ensure they experience the true warmth of Filipino hospitality. Our hope is that every visitor who enters the Pavilion leaves inspired to discover the Philippines firsthand for at the heart of our country is our greatest strength—our people. And it is through empowering them that we continue to share the very best of who we are with the world,” Maria Margarita Nograles, Chief Operating Officer of the Tourism Promotions Board (TPB) Philippines, the DOT’s marketing promotions arm, said.
As of this writing, the Pavilion continues to welcome thousands of visitors, showcasing a celebration of Filipino culture, a symbol of the Philippines’ commitment to sustainable tourism, inclusive growth, and cultural diplomacy.
“This Pavilion is our invitation to the world to feel the warmth of our hospitality, to be awed by the wonder of our islands, and to connect with the soul of our people. We welcome everyone to experience why there is every reason to Love the Philippines,” Secretary Frasco emphasized.
With much more in store—including the launch of the Hilot Wellness Space next week, the Habi Gift Shop in May, and Pavilion mascot Kokoro-chan—the Philippine Pavilion is yet to amaze the world with the Filipino story at Expo 2025 Osaka.
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Photos courtesy of the Tourism Promotions Board – Philippines
Published:April 22, 2025
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