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DOT chief unveils National Tourism Development Plan (NTDP) 2023-2028 at stakeholders’ summit

MANILA, Philippines — Tourism Secretary Christina Garcia Frasco on Wednesday (Mar. 15) formally unveiled the completed National Tourism Development Plan (NTDP) 2023 to 2028 at the Tourism Stakeholders’ National Summit organized by the Department of Tourism (DOT).
Speaking before some 350 attendees from the national government agencies, local government units (LGUs), associations and organizations from the tourism sectors who filled the venue hall of the Sheraton Manila Bay, Secretary Frasco presented the salient points of the NTDP 2023-2028, a draft of which was first previewed during the Tourism Coordinating Council (TCC) meeting that the tourism chief convened last month.
“This NTDP will serve as a blueprint for the strategies on how the Department of Tourism intends to continue and to grow the impact of tourism upon our economy in the next few years. This will be the guidebook of the industry where we put in place mechanisms for sustainability for many many years to come,” Secretary Frasco said.
Aside from sustainability, the NTDP will also serve as the guide towards a tourism industry that is innovative, inclusive, and globally competitive, according to Frasco
“Under the leadership of President Ferdinand ‘Bongbong’ Marcos, Jr. we have been called upon to transform the Philippine [tourism industry] into a tourism powerhouse in Asia. With your partnership, collaboration, and your unwavering support, I can say that we have begun the work of transforming the industry and giving the Philippines a more significant role in the ASEAN and in the world,” she added.
Transforming the Philippines into a tourism powerhouse
Heeding the President’s call and under the NTDP 2023-2028, the DOT shall endeavor to “Establish a Philippine tourism industry anchored on Filipino culture, heritage, and identity, which aims to be sustainable, resilient, and competitive in order to transform the Philippines into a tourism powerhouse in Asia.”
The Plan formalizes the specific strategies to be pursued under the main objectives and strategies that were earlier laid out by the DOT under the leadership of Secretary Frasco, and anchors on the strategic values of Philippine Identity, Sustainability, Resilience, and Global Competitiveness.
To recall, Secretary Frasco early into her assumption of office and upon close consultation and coordination with Philippine tourism stakeholders identified the following seven main objectives of the NTDP: 1. Improvement of Tourism Infrastructure and Accessibility; 2. Cohesive and Comprehensive Digitalization and Connectivity; 3. Enhancement of the Overall Tourist Experience; 4. Equalization of Tourism Product Development and Promotion; 5. Diversification of the Tourism Portfolio through Multidimensional Tourism; 6. Maximization of Domestic and International Tourism; and 7. Strengthening Tourism Governance through Close Collaborations with National and Local Stakeholders.
Positive trajectory for Philippine tourism
Secretary Frasco noted that, even prior to the finalization of the tourism blueprint for the next five years, the DOT has closely collaborated with tourism stakeholders in carrying out the President’s vision through its various plans and programs, citing the most recent international accolades and nominations received by the Philippines and its tourism destinations, as well as the positive tourism figures seen last year as a manifestation of the significant headway that the tourism industry obtained under the Marcos administration.
The tourism chief reported 2022 to be a fruitful year for the Philippine tourism industry, underscoring that last year’s international arrivals reached 2.65 million, exceeding the initial target of 1.7 million foreign visitors. This figure, she noted, translated to Php 214 billion or roughly US$ 4 Billion in estimated revenues, thereby boosting the country’s Gross Domestic Product (GDP) in the post-pandemic era and exceeding the targeted revenue of Php155.03 billion by 38.06 percent.
High hopes maintained amid challenges
While she acknowledged some existing challenges including the country’s ranking in the World Economic Forum 2021 Travel and Tourism Development Index, which went down two places from its 2019 ranking, Secretary Frasco expressed the DOT’s determination and optimism on achieving the targets laid out in the NTDP 2023-2028, among which is the target of 4.8 million international arrivals and attainment of pre-pandemic (2019) domestic tourism levels this year.
“The momentum for recovery and growth has begun. We’ve eased restrictions. We’ve continued to aggressively promote our destinations through the DOT’s constant and unyielding presence in various exhibits in the Philippines and all over the world. And people are traveling now, and are traveling with a vengeance. By promoting the Philippines through the biggest international tourism and trade fairs across Asia and Europe, we are re-introducing the Philippines to the world, and bringing no less than the best of the best of the country and the Filipino people,” the tourism chief enthused.
“The Philippines already is a global destination upon the strength of our islands and beaches, our diving and biodiversity, and our hospitality as a people. Our future growth hinges on investments in meeting and conventions, health and wellness, lifestyle and entertainment, as well as domestic and international cruising. But most importantly, becoming a truly global destination demands that we provide an authentic Filipino experience for our visitors – creating distinctly Filipino experiences through our food and farms, our fashion and festivals, our arts and crafts, our traditions and practices, and the Filipino brand of service,” she added.
In closing her comprehensive presentation of the DOT’s plans and programs enclosed in the NTDP 2023-2028, Secretary Frasco once again enlisted the support of the stakeholders present.
“With your partnership, your collaboration, and your belief—your continued belief—in the strength of the tourism industry, we are confident that not only will we be able to accomplish the recovery for this much-battered industry, but more importantly, accomplish a true transformation of the tourism industry that will allow the Philippines to take a primary role in the ASEAN and the world as a tourism powerhouse in Asia, because the Filipino people deserve nothing less,” enthused Secretary Frasco, who noted the DOT’s readiness to roll out the completed NTDP 2023-2028 once President Marcos Jr. approves the Plan.
Stakeholders’ full show of support
Aside from officials of the DOT Central and Regional Offices, also present at the Tourism Stakeholders’ National Summit in a show of support to Philippine tourism are leaders and representatives from national and local government agencies, including the Department of Finance (DOF), Philippine Statistics Authority (PSA), Senate Economic Planning Office, League of Municipalities of the Philippines (LMP), Maritime Industry Authority – Philippines, Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) – Ministry of Trade Investments and Tourism, and the National Museum of the Philippines (NMP).
Quirino Governor Dakila Carlo E. Cua, who serves as the President of the Union of Local Authorities in the Philippines (ULAP), extended the union’s support to the DOT “in its efforts to promote sustainable tourism practices and create a better future for the Filipino people”, and regarded the Summit as a “great platform to learn about the National Tourism Development Plan of the country and how local governments can and should contribute to the realization of this plan.”
“Local governments play a critical role in promoting and developing tourism. By leading government efforts, local governments can ensure that tourism is sustainable, benefits the local community and contributes to the economic development of the area. We need to promote tourism that is respectful of local culture and traditions, protects the environment, and supports the local economy. We must encourage travelers to engage in sustainable practices such as supporting local businesses and reducing their environmental impact,” enthused the Governor.
Also at the event is House Committee on Tourism Chairperson Representative Eleandro Jesus F. Madrona, who also delivered a message of support to the DOT and the NTDP 2023-2028.
“The Department of Tourism has done, and is continuing to do a very commendable job in uplifting the country’s tourism industry side by side with its partners in government, the private sector representatives from the different industry groups and other tourism stakeholders,” he said.
“Today’s event speaks for itself. Sa totoo po, pagpasok ko kanina, nakita ko punong-puno itong ating venue. That means to say marami po talaga ang nakiki-isa sa ating drive to develop tourism. The holding of this National Summit is a testimony to the fact that the DOT is not resting on its laurels, and we would like to assure you that the outputs, ideas, and recommendations in the National Tourism Development Plan will be used by the House of Representatives as the perfect springboard in generating tourism legislations which are far deeper and productive to the industry,” he added.
Madrona further announced that the House Committee on Tourism has filed a resolution to commend the DOT under the leadership of Secretary Frasco “for its exemplary performance in ushering the resurgence of the Philippine tourism industry.” He also noted that since the beginning of this Congress, over 100 tourism-related bills have been passed on third reading. Furthermore, the Representative shared that the Congress is also currently reviewing the Republic Act (RA) Tourism Act of 2009 to give the DOT ample power “to be on top of the funding for tourism industries.”
“We have already felt that DOT as it is currently chartered, needs more teeth for us to be able to really affect our [visions of tourism] industry in our places,” Madrona said.
Also represented at the Summit are various tourism groups, including Council of Hotel and Restaurant Educators of the Philippines, Heritage Conservation Society, Hotel Sales and Marketing Association (HSMA) International Inc., National Association of Independent Travel Agencies, Philippine Hotel Owners Association (PHOA), and UNESCO National Commission of the Philippines, among others.
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Published:March 15, 2023
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March 3, 2021
DOT banners “Filipino brand of service”; assists over 35,000 tourists amid pandemic
March 3, 2021
DOT TO JUMPSTART DOMESTIC TOURISM UNDER STRICTER PROTOCOLS WITH IATF AND LGUS
March 3, 2021
DOT PARTNERS WITH WTTC TO SHARE EXPERTS’ TOURISM OUTLOOK, RECOVERY PLANS
March 3, 2021
More than 155,000 tourism sector workers receive first tranche of DOF wage subsidy program
March 3, 2021
DOT MOUNTS SWEEPER FLIGHTS; BRINGS HOME 1000 STRANDED DOMESTIC TOURISTS
March 3, 2021
Statement of the Department of Tourism (DOT) on the IATF–EID Authorization to mount sweeper flights
March 3, 2021
Statement of Secretary Bernadette Romulo Puyat on the passing of former DOT Secretary Ramon Jimenez, Jr.
March 3, 2021
DOT and SSI Support Philippine Food Producers in Online Philippine Harvest
March 3, 2021
DOT PROVIDES VIRTUAL BACKGROUNDS FOR VIDEO CALLS TO ENCOURAGE “TRAVEL FROM HOME”
March 3, 2021
DOT OFFERS ONLINE “ENHANCED OPPORTUNITY” TRAINING FOR TOURISM STAKEHOLDERS
March 3, 2021
DOT OUTLINES TOURISM RESPONSE, POST–COVID 19 RECOVERY PLAN TO AID PRIVATE SECTOR
March 3, 2021
DOT ISSUES GUIDELINES DEFINING “NEW NORMAL” FOR ACCOMMODATION ESTABLISHMENTS
March 3, 2021
24,836 HOTEL ROOMS RESERVED FOR OFWS’ QUARANTINE, BPO STAFF USE – DOT CHIEF
March 3, 2021
Recovery flights, tourism transport to continue for stranded passengers
February 22, 2021
STATEMENT OF THE DEPARTMENT OF TOURISM (DOT) on COVID-19 local transmission
February 22, 2021
DOT, TURKISH AIRLINES FORM PARTNERSHIP TO INCREASE PHILIPPINE TOURISM FROM EUROPE AND MEDITERRANEAN SOURCE MARKETS
February 22, 2021
DOT celebrates first run of the Philippine International Hot Air Balloon Fiesta in CALABARZON
February 22, 2021
Puyat convenes Tourism Council; invites public to travel within PH
February 22, 2021
International visitor receipts hit USD 9.31B in 2019, 20.81% up from 2018
February 22, 2021
DOT POSTPONES NATIONWIDE MALL SALE TO PRIORITIZE SAFETY OF CITIZENS
February 22, 2021
Department of Tourism unveils new ad inspired by the ABaKaDa alphabet, highlighting unique Filipino culture
February 22, 2021
Puyat advocates for cultural and ecotourism in the new normal
February 22, 2021
Relive the history of Intramuros city with augmented reality app Experience Philippines
February 22, 2021
2019 International arrivals exceed target with 8.26 million visitors to the Philippines
February 22, 2021
JOINT STATEMENT OF THE DEPARTMENT OF TOURISM AND TOURISM CONGRESS OF THE PHILIPPINES
February 22, 2021
Relaxed and standard health protocols, personalized trips key to tourism recovery, says latest Philippine Travel Survey
February 22, 2021
DOT files falsification raps against Boracay tourists with forged COVID test results
February 22, 2021
DOT statement following the President’s latest directive to contain the NCov
February 11, 2021
Guidelines in Handling Guests in Tourism Enterpises in the Advent of nCOV Global Health Emergency
February 11, 2021
DOT, DTI inspect hotels and restaurants’ compliance with health and safety protocols
February 11, 2021
DOT ‘seal of good housekeeping’ boosts confidence among restos amid pandemic – Puyat
February 11, 2021
DOT CELEBRATES AS PALAWAN RECLAIMS BEST ISLAND IN THE WORLD CITATION
February 11, 2021
Meetings, conventions allowed only under MGCQ at 50% capacity – DOT
February 11, 2021
DOT CHIEF LAUDS SENATE APPROVAL OF BAYANIHAN 2 ON FINAL READING, CITES PLANS FOR 10B STIMULUS FUND
February 11, 2021
“THINK OUT OF THE BOX,” TOURISM INDUSTRY URGED IN DOT WEBINAR
February 11, 2021
DOT assures tourist stakeholders of all–out support for slow reopening
February 11, 2021
Puyat meets with Bohol execs to tackle tourism situation, recovery plans
February 11, 2021
DOT to scale up Baguio’s Ridge to Reef Travel Bubble Plan across PHL
February 11, 2021
DOT celebrates “Surprisingly Spectacular Diving” tag of 3 Phl dive sites by Lonely Planet
February 11, 2021
DOT-DOLE amended JMC further expands coverage of beneficiaries
February 11, 2021
IATF allows Baguio hotels to receive domestic tourists under GCQ
February 11, 2021
Raising the bar of Filipino hospitality with the Leadership Excellence Series 2021
February 11, 2021
DOT lauds inclusion of tourism frontliners in priority group for vaccination
February 11, 2021
PHL hosts 3RD ASEAN meet on tourism professionals; DOT commits to beef up competency of tourism workforce in the new normal
January 28, 2021
Safety marshalls to ensure physical distancing when beaches, resorts reopen
January 28, 2021
Zero interest loans, no collateral, easy terms for distressed tourism businesses
January 28, 2021
Puyat to grace Baguio reopening; DOT to go big on domestic tourism in 2021
January 28, 2021
Chocolate, coffee, tea take centerstage in DOT’s KAIN NA! food festival
January 28, 2021
Reopening of Boracay to more markets builds momentum for domestic tourism revival
January 28, 2021
MESSAGE OF TOURISM SECRETARY BERNADETTE ROMULO-PUYAT ON THE CELEBRATION OF THE WORLD TOURISM DAY
January 28, 2021
DOT Chief supports Negrense cookbook launch, vows continued support to thriving food tourism scene in Western Visayas
January 28, 2021
DOT pledges to help Negros Occidental get ready for more domestic tourists
January 28, 2021
DOT welcomes the first two recipients of the WTTC Safe Travel Stamp
January 28, 2021
DOT launches “Have a Safe Trip, Pinas” to promote safe travels and support tourism workers
January 14, 2021
DOT celebrates PH’s victory as World’s Leading Dive Destination and Tourist Attraction for Intramuros in 2020
January 14, 2021
DOT welcomes Coron’s reopening on Dec. 1 with health and safety measures in place
January 14, 2021
DOT Aims for Data-Driven Response to Tourism Recovery Under New Normal with Survey
January 14, 2021
DOT backs enhanced contact tracing; announces low-cost COVID tests with UP-PGH for Boracay-bound tourists
January 14, 2021
Puyat encourages affected tourism workforce to avail of the expanded DOT-DOLE financial assistance
January 14, 2021
DOT presents virtual concert to promote Manila’s cultural heritage sites
January 14, 2021
DOT, MakatiMed Foundation forge partnership for tourism destination health security
January 14, 2021
DOT launches webinar training on Reducing Single-use Plastics for hospitality sector
January 14, 2021
DOT’s 2020 KAIN NA! satisfies Christmas Cravings on fourth leg
January 14, 2021
DOT’s 2020 KAIN NA! satisfies Christmas Cravings on fourth leg
January 14, 2021
DOT prepares local destinations, accommodation establishments for WTTC Safe Travels Stamp application
January 14, 2021
27,000 displaced tourism workers of CAR receive DOT-DOLE financial assistance
January 14, 2021
DOT inspires Balikbayans to Come Home with ‘Balikan Ang Pilipinas’ Campaign
January 14, 2021
DOT, TPB EXPAND RT-PCR FINANCIAL SUBSIDY PROGRAM FOR 11,600 TOURISTS THROUGH PCMC
January 14, 2021
DOT reiterates penalties for quarantine hotels used for staycation and other purposes
January 14, 2021
DOT reiterates penalties for quarantine hotels used for staycation and other purposes
January 14, 2021
DOT supports strict entry protocols in light of new COVID-19 variant
January 14, 2021
DOT celebrates Boracay and Palawan inclusion in Conde Nast’s 25 Best Island Beaches in the World list
January 14, 2021
BORACAY reopens, heralds “safe, gradual” revival of Philippine tourism
January 13, 2021
DOT sees domestic tourism boom in Baguio with affordable Antigen Testing
January 13, 2021
DOT welcomes reopening of Ilocos Norte to Luzon tourists on Oct 15
January 11, 2021
DOT inks tourism “CARES for TRAVEL” MSME loan program with SB Corp
January 11, 2021
DOT inks tourism “CARES for TRAVEL” MSME loan program with SB Corp
January 11, 2021
DOT welcomes Baguio City’s opening to guests from Luzon starting Oct. 22
January 8, 2021
PUYAT – HOTELS IN GCQ, MGCQ MAY NOW BE ALLOWED TO OPERATE AT FULL CAPACITY
January 8, 2021
PRA to amend retirement policies, suspends processing of SRRV applications
January 8, 2021
DOT supports expansion of Palawan’s travel bubble starting Oct. 30
January 8, 2021
DOT urges tourism businesses to avail of SB Corp’s COVID-19 Loan Program
December 21, 2020
DOT STATEMENT ON THE INCLUSION OF PALAWAN AND BORACAY IN BIG 7 TRAVEL’s LIST OF 50 MOST BEAUTIFUL PLACES
December 21, 2020
DOT, DOLE agree on guidelines for cash-for-work program for displaced tourism workers, tour guides
December 21, 2020
Intramuros is now Asia’s Leading Tourist Attraction The Philippines and DOT receive accolades at the 2020 World Travel Awards Asia Winners Day
December 21, 2020
Intramuros is now Asia’s Leading Tourist Attraction The Philippines and DOT receive accolades at the 2020 World Travel Awards Asia Winners Day
December 21, 2020
Intramuros is now Asia’s Leading Tourist Attraction The Philippines and DOT receive accolades at the 2020 World Travel Awards Asia Winners Day
December 21, 2020
STATEMENT OF THE DEPARTMENT OF TOURISM ON PRRD’S SIGNING OF EO 118
December 21, 2020
DOT chief visits Baguio City, touts cultural tourism with creative crawls
December 21, 2020
DOT allocates P340.7M for Iloilo tourism infrastructure development
December 21, 2020
DOT, CAB collaborate to enhance Air Passenger’s Bill of Rights
December 21, 2020
DOT–DOTr meet to boost tourism infra, connectivity; Puyat to push approval of 1B for night–rated airports
December 21, 2020
TOURISM CHIEF: PHL ONE WITH ASEAN IN RESPONDING TO COVID CRISIS
December 21, 2020
TOURISM CHIEF: PHL ONE WITH ASEAN IN RESPONDING TO COVID CRISIS
December 21, 2020
DOT STATEMENT ON THE INCLUSION OF PALAWAN AND BORACAY IN BIG 7 TRAVEL’s LIST OF 50 MOST BEAUTIFUL PLACES
December 21, 2020